Custom Menu
Latest From Our Blog

Good Photography Helps Lease Commercial Real Estate

Good Photography Helps Lease Commercial Real Estate

Commercial Real Estate has been in the news a lot lately, mainly due to changes in taxes attracting more foreign investors.  This mini-boom may be both good and bad news for the industry (think real estate bubbles) but the truth is that many offices, buildings and storefronts in Austin, TX still remain vacant.  In this post I will illustrate how important professional photography is in turning vacant commercial real estate spaces into revenue-producing property.

 

To show you the difference between an iPhone snapshot of a property (yes, that does happen), mediocre photography and high-end photography, here is the same interior angle of a vacant storefront using all three approaches:

Example 1

Here we have a finished product of 10 exposures I took, blended together using Photoshop.  I used a wide angle lens and combined ambient exposures with flash exposures to achieve a realistic look with strong detail.

 

 

a commercial real estate image of a vacant storefront

The Bad

This is a single ambient (no flash) exposure, taken with haste.  It’s representative of the product produced by some run-of-the-mill real estate photographers who compete for bottom-dollar gigs.   Most will do just basic processing to the image afterward.  Not terrible, but obviously not good.

 

 

a commercial real estate image of a vacant storefront taken with an iPhone

The Ugly

This is what you get with an iPhone photo.  It’s….convenient.

 

Example 2

a commercial real estate image of a vacant storefront

Here again I blended several layers for the result.

 

an image of a vacant storefront taken with an iPhone

And here’s the iPhone version.

 

 

 

Another tip:  It’s a good idea to ask the photographer to take attractive exterior photos featuring the amenities. These are best taken at dusk when exterior lighting and colors start to pop but the scene isn’t as “contrasty” as it will be after sunset.  Here I took an ambient layer, then added multiple layers of warm flashes onto the scene.

a commercial real estate image of a gazebo at twilight in Austin, TX

 

 

Behind-the-scenes:

a behind the scenes commercial real estate image of a gazebo at twilight in Austin, TX

 

Share this post:
error

1Comment

Leave a Comment